500+ Events with HPE
“The best part of working with LMH is their responsiveness and excellent communication. Their streamlined process has saved us so much time and ensures events are executed efficiently.”
Tracy Siclair
“The best part of working with LMH is their responsiveness and excellent communication. They set up a portal for our sales team to easily browse event options, submit details, and receive quick responses. This streamlined process has saved us so much time and ensures events are executed efficiently.”
-Tracy Siclair, HPE
Budget
$1M+
Headcount
15-150+
Industry
Tech
Tracy Siclair
HPE Senior Field Marketing Manager
Lauren + Mary
LMH Experiences Co-Founders
Scaling Success: How LMH Streamlined Event Execution for HPE
Tracy Siclair, Senior Field Marketing Manager at Hewlett Packard Enterprise (HPE), came to LMH with a pressing challenge: managing the overwhelming number of event requests from their sales team, while operating with very limited internal resources. Tracy and the LMH team quickly developed a scalable, turnkey process to streamline event execution, improve customer engagement, and increase speed. In just one quarter, LMH successfully executed up to 80 events, a feat HPE’s internal team couldn’t manage on its own.
The solution LMH provided covered all aspects of event logistics, including venue contracts, onsite signage, customer experience, giveaways, invitations, registration pages, and reporting. This allowed HPE’s sales team to focus on audience acquisition and messaging rather than the time-consuming logistics. It was a huge time-saver for both the sales and marketing teams!
The feedback from HPE has been overwhelmingly positive. Sales teams have referred to the system as the “easy button” for event requests. With funding already pre-arranged through the marketing department, sales no longer have to worry about securing budgets for execution—it’s all built into the program model, making it as turnkey as possible.
What truly sets LMH apart is their flexibility and ability to understand HPE’s ever-evolving needs. LMH has consistently adapted to the dynamic nature of the business, ensuring that all events stay on track through regular communication and status updates.
Thanks to LMH’s expertise in managing both virtual and in-person events nationwide, HPE has seen significant success in customer engagement and pipeline growth.
Average Virtual Event Attendance
As of October 2024, HPE’s self-service event program has executed 500 events, reaching over 7,500 customers with an impressive 75-80% attendance rate—well above the industry average.
Hear from Tracy…
-
I am always impressed at the number of events LMH is able to accommodate, both face to face and virtual options, and to keep at a high-quality execution experience.
-
LMH takes the time to understand my needs and is flexible as those needs change over time. The business demands are very dynamic so LMH being able to adapt quickly has been wonderful. Communication has been key as well. Regular cadence meetings to align on status updates, challenges, questions and outstanding actions has been critical to ensure we stay on track with execution.
-
The LMH team is super responsive to our requests and keeps excellent ongoing communication on status of each event. They helped setup a portal for our teams to submit their requests in a one stop shop format. My sales team can browse event options for ideas and submit their details of what they want to do. All in one spot! LMH responds within 24-48 hours to the request and the games begin on execution!
"Working with Tracy and the entire HPE team has been an absolute pleasure. From day one, Tracy’s vision and dedication to creating a seamless event experience for HPE's sales and marketing teams has been inspiring. It’s been incredible to see how the self-serve event program has evolved and how much impact it’s had on HPE’s ability to engage customers and accelerate their pipeline.
We are incredibly grateful for the trust they’ve placed in us, and it’s been rewarding to witness the success of each event we’ve helped bring to life. The collaboration has been so much more than just a partnership—it’s been a true team effort, and we’re honored to be a part of HPE’s journey. We look forward to continuing to support Tracy and HPE as they grow, innovate, and create even more meaningful connections with their customers."
-Lauren McSorley & Mary Hanna, LMH Co-Founders
