500+ Events with HPE
“The best part of working with LMH is their responsiveness and excellent communication. Their streamlined process has saved us so much time and ensures events are executed efficiently.”
Tracy Siclair
“The best part of working with LMH is their responsiveness and excellent communication. They set up a portal for our sales team to easily browse event options, submit details, and receive quick responses. This streamlined process has saved us so much time and ensures events are executed efficiently.”
Budget
$1M+
Headcount
15-150+
Industry
Tech
Tracy Siclair
HPE Senior Field Marketing Manager
Lauren + Mary
LMH Experiences Co-Founders
Scaling Success: How LMH Streamlined Event Execution for HPE
Tracy Siclair, Senior Field Marketing Manager at Hewlett Packard Enterprise (HPE), faced a challenge managing numerous event requests with limited resources. LMH quickly developed a scalable process to streamline execution, enhance customer engagement, and speed up delivery. In one quarter, LMH successfully executed up to 80 events, something HPE’s internal team couldn’t manage.
LMH handled all logistics, including venue contracts, signage, giveaways, invitations, registration, and reporting, allowing HPE’s sales team to focus on audience acquisition and messaging. It was a major time-saver for both teams!
“The feedback from HPE has been overwhelmingly positive. Sales teams have referred to the system as the “easy button” for event requests. With funding already pre-arranged through the marketing department, sales no longer have to worry about securing budgets for execution—it’s all built into the program model, making it as turnkey as possible.”
What sets LMH apart is their flexibility and deep understanding of HPE’s evolving needs. They’ve consistently adapted to the business’s dynamics, keeping events on track with regular communication and updates.
With expertise in both virtual and in-person events nationwide, LMH has helped HPE achieve significant success in customer engagement and pipeline growth.
Average Virtual Event Attendance
As of October 2024, HPE’s self-service event program has executed over 500 events, reaching over 7,500 customers with an impressive 75-80% attendance rate—well above the industry average.
Hear from Tracy…
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I am always impressed at the number of events LMH is able to accommodate, both face to face and virtual options, and to keep at a high-quality execution experience.
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LMH takes the time to understand my needs and is flexible as those needs change over time. The business demands are very dynamic so LMH being able to adapt quickly has been wonderful. Communication has been key as well. Regular cadence meetings to align on status updates, challenges, questions and outstanding actions has been critical to ensure we stay on track with execution.
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The LMH team is super responsive to our requests and keeps excellent ongoing communication on status of each event. They helped setup a portal for our teams to submit their requests in a one stop shop format. My sales team can browse event options for ideas and submit their details of what they want to do. All in one spot! LMH responds within 24-48 hours to the request and the games begin on execution!
“Working with Tracy and the entire HPE team has been an absolute pleasure. From day one, Tracy’s vision and dedication to creating a seamless event experience for HPE’s sales and marketing teams has been inspiring. It’s been incredible to see how the self-serve event program has evolved and how much impact it’s had on HPE’s ability to engage customers and accelerate their pipeline.
We are incredibly grateful for the trust they’ve placed in us, and it’s been rewarding to witness the success of each event we’ve helped bring to life. The collaboration has been so much more than just a partnership—it’s been a true team effort, and we’re honored to be a part of HPE’s journey. We look forward to continuing to support Tracy and HPE as they grow, innovate, and create even more meaningful connections with their customers.”
