A Custom Retail Experience With HPE
"It was fantastic to see how excited everyone was about the personalized experience at Road Runner. The combination of learning about HPE's latest products and getting expert advice on their perfect shoe fit made for a unique and engaging event.”
Rod Strange
Budget
$10,000
Headcount
15
Industry
IT
Rod Strange
HPE
Angelica Salvemini
LMH Team Lead
Stepping into Innovation
When our client reached out with the goal of hosting an in-person retail event near New York City, they were looking for a location that was easily accessible, yet removed from the hustle and bustle of the city. After considering several options, we chose Road Runner in Paramus, NJ, which is just a short 20-minute drive from the city—an ideal location that allowed guests to enjoy a stress-free commute while still being close to the action.
As attendees arrived, they were introduced to the latest HPE innovations, learning firsthand about new products and how they could benefit their business. But the real highlight of the event came with the personalized shoe fitting experience. Using Road Runner's cutting-edge Fit Finder technology, guests underwent a 3D foot scan and gait analysis on a treadmill, giving them a deeper understanding of their unique walking patterns. With the help of expert staff, each guest was then guided to select the perfect pair of running shoes to meet their needs, making the experience both informative and interactive. To top it off, guests were treated to a selection of snacks and drinks while they relaxed and mingled.
What made this event truly memorable was the personalized attention each guest received. Having a “Fit Expert” analyze their walking gait and help select the best shoes based on individual needs created a sense of exclusivity and excitement. Guests walked away not only with new HPE insights but also with the perfect pair of shoes tailored just for them, making this event a standout in both its content and its customer experience.
Whether you're planning a corporate conference, client entertainment or teambuilding event, the LMH Event Planning Team delivers innovative solutions and seamless execution, ensuring your event is both memorable and successful.
